Quality Assured! How to Create a Universal SEO QA Checklist

If you've ever had a "facepalm" moment in SEO at least once in your career after launching a new page, such as it going live with an unwanted no-index tag, don't worry, you're not alone. SEOs are busier than ever, juggling a whole host of strategies and tactics. In all the hustle and bustle, small things can slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning internal IT and web developer teams not being completely au fait with SEO and thus inadvertently committing many an SEO sin.

So what's a busy, over-stretched SEO to do?

good-bad-checklistEnter the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs. By serving multiple teams with one single document, the QA process becomes flexible, fast and simple to do, increasing the chances of its adoption company-wide. This document will be your ally, silently nagging the IT team to double-check the on-page SEO elements on your behalf.

Creating an SEO QA document that can be used by non-SEOs simply involves adding a brief element of explanation, to convey the why, what and how, helping to ensure that things turn out just the way you want. Keeping it as brief as possible is always universally appreciated!

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