Thursday, December 4, 2014

2015 Planning: What Does Your SEO Strategy Look Like Next Year?

Two things always start happening this time of year: We look back on everything that’s changed and we start predicting the game changers for next year.

Both are critical when you’re planning your 2015 SEO strategy, as are many other things.

It’s also about this time that things just start slowing down, both on the agency side and in-house, which finally gives you some downtime to figuring out what you want to do next instead of fighting fire after fire like you do the other 11 months of the year. So as you start your 2015 SEO plan, keep these seven things in mind to make sure you start the year off strong.

Talk to Your Stakeholders

It should be a given: The people you report to, the people who have skin in the game, should be your first outlet. What do they want to accomplish in 2015? What weren’t they happy about in 2014?

Depending on your situation, this could be your client, your client’s boss, your boss, your boss’s boss, your project marketing manager, or a combination of any of the above. Talk to as many of them as possible so you have a clear idea of where the business is heading next year.

Key questions to ask:
  • Do we have any new products or product lines being introduced?
  • What trends are happening in the industry?
  • What are the biggest sellers for each fiscal quarter?
  • What do you see your competitors doing?
  • Is there anything we’re not optimizing for that you’d like to?
Source :  2015 Planning: What Does Your SEO Strategy Look Like Next Year?

Wednesday, November 12, 2014

8 Essential Steps for SEOs in Planning Online PR

Just sending out a single press release now and again is not going to get you very far in gaining publicity and editorial links. If you really want to tap into the benefits of online PR, you’ve got to take a long-term view and build your credibility with the media, and your clients.

That single press release might get you coverage, but such success is the exception rather than the rule. Your target journalist may just miss your message, may not have a slot to fit you in, or maybe they meant to write about you but just plain forgot.

But send newsworthy press releases out regularly and journalists will start to remember you and recognize your work - and your probability of getting coverage will increase. However, finding newsworthy stories is also hard - you’ve got to have a plan and this article will explore the essential steps.

1. Build Trust With Your Client

Public relations is one of those industries where clients have got their fingers burnt on occasions. So they can be skeptical and you need to build trust.

Using HelpAReporter.com is a good place for SEOs to start with online PR, and can be a great way to build confidence and trust in your ability. The service gives you:
  • experience of what journalists are looking for
  • an opportunity to pitch and interact with journalists
  • editorial coverage and links when your pitches are successful
While it’s an extremely useful adjunct to link-building, you can’t build a PR campaign on HARO alone.

Monday, November 3, 2014

Google Enables Multiple AdWords Account Logins

Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over.

Google announced a new workflow that allows you to switch between Google accounts without having to log out and log in again. Switch accounts and still stay logged into all of them.

Source : Google Enables Multiple AdWords Account Logins